New York in 1904 was a city on the verge of tremendous changes - and, not surprisingly, many of those changes had their genesis in the bustling energy and thronged streets of Times Square. Two innovations that would completely transform the Crossroads of the World debuted in 1904: the opening of the city's first subway line, and the first-ever celebration of New Year's Eve in Times Square.

This inaugural bash commemorated the official opening of the new headquarters of The New York Times. The newspaper's owner, German Jewish immigrant Alfred Ochs, had successfully lobbied the city to rename Longacre Square, the district surrounding his paper's new home, in honor of the famous publication (a contemporary article in The New York Times credited Interborough Rapid Transit Company President August Belmont for suggesting the change to the Rapid Transit Commission). The impressive Times Tower, marooned on a tiny triangle of land at the intersection of 7th Avenue, Broadway and 42nd Street, was at the time Manhattan's second-tallest building -- the tallest if measured from the bottom of its three massive sub-basements, built to handle the heavy weight demands ofThe Times' up-to-date printing equipment.
The building was the focus of an unprecedented New Year's Eve celebration. Ochs spared no expense to ensure a party for the ages. An all-day street festival culminated in a fireworks display set off from the base of the tower, and at midnight the joyful sound of cheering, rattles and noisemakers from the over 200,000 attendees could be heard, it was said, from as far away as Croton-on-Hudson, thirty miles north along the Hudson River.
The New York Times' description of the occasion paints a rapturous picture: "From base to dome the giant structure was alight - a torch to usher in the newborn year..."


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